The Customer Experience Technology Stack | Data Visualisation
The best tools to visualize your CX data
You have the data to drive the CX program you want to create. But that data needs to be presentable. Bit-sized. Attractive. You need tools that present your data in a way that’s pleasing and simple to understand.
It’s time to visualize.
Gone are the days of whiteboard and posters. In the digital age, there are countless tools that make this job much easier and more efficient. But in a sea of technology, which tools do you choose? Here are our picks for data visualization.
Qlik boasts 45,000 customers worldwide who use its intuitive platform for data visualisation, analytics, reporting and more. Qlik offers a couple different option for data visualisation and analysis: There’s QlikView, one of its original products, and Qlik Sense, a newer offering. Both share a number of core capabilities but serve different customer needs. Qlik offers a simple comparison to help enterprises determine which product is best for them.
Qlik is one of the leading players in the market and is the biggest competitor to Tableau. Qlik uses an intuitive, user-friendly platform to make data analytics more accessible across your company. Regardless of a team member’s data literacy, Qlik should make visualisation a quick and easy process. Qlik has an active community, and there are many third-party resources available online to help upskill user and integrate it in their projects.
Qlik is also easily scalable and isn’t hardware bound. You can work from any device, with no limitations even on mobile versions. That flexibility is a big part of what makes Qlik an appealing choice for business owners and managers today, who tend to work from a variety of devices.
And for even greater flexibility, pricing is determined on an individual basis. Personalized quotes are designed for enterprise use of Qlik services, meaning there’s an option for every budget.
Tableau is one of the leaders of the business intelligence and data visualisation industries, and once you try it, you’ll see why. With a simple, clean, intuitive interface and some of the broadest analytics tools available, it’s clear what makes Tableau stand out from the pack. Tableau provides many features to make it quick and easy to dive into data and supports multiple data connection types, and it’s particularly well suited to massive and fast-changing datasets thanks to integrations with Hadoop, Amazon AWS, My SQL, SAP and Teradata.
Like Qlik, Tableau is usable on any size device, from desktop to tablet to mobile, giving you the freedom to access and analyse your data from wherever you are. It also offers scalable cloud-based solutions that make it easy to collaborate with other members of your team and work with your data from anywhere.
Tableau offers comprehensive training resources to make sure all customers are getting the most out of what they pay for the service, including more than 100 training videos, a community for users and more. A free trial will allow you to take Tableau for a test drive before you commit, and then tiered pricing ensures there’s a plan — and price point — customised to include only the necessary features and tools and to fit every business’ needs. Join the ranks of Honeywell, LinkedIn, Lufthansa, Lenovo and more and try Tableau today.
Founded in 2011 by the San Francisco Bay area Looker has experienced massive growth and has developed into a leading data platform company. Looker enables organisations to make better business decisions by providing real-time access to data. Looker analytics integrate with any SQL database or data warehouses, such as Amazon Athena, Greenplum, and Microsoft Azure SQL Data Warehouse.
Looker removes barriers to entry in the data visualisation world and does not require analysts to have SQL knowledge. It removes complicated coding. Users can drill into the data across tables and charts regardless of experience. The platform includes self-service functions such as filtering, pivoting, and the creation of dashboards and visualisations. Similar to Tableau and Qlik, Looker has many features to enable collaboration between workers allowing easy sharing of dashboards and insights via URL or email and can integrate with excel, google docs and numerous third-party products.
Unlike other data platforms on the market, the deployment is faster than most tools available on the market. Instead of waiting weeks or months, Looker customers can have their platform implemented in hours, due to the platform being packaged in a .jar file. Looker also provides comprehensive training on the platform, with a first-rate customer service team guiding end users and training them to explore their data sets. Looker analysts will assist companies in building models on their data.
FusionCharts transforms bland data into delightful visualisations in your business dashboards. It can produce 90 different chart types and integrates with a large number of platforms and frameworks giving a great deal of flexibility. A standout feature is the user’s ability to pick from a range of live example templates by plugging in their own data sources as needed enabling new users to set up in less than 15 minutes.
Power BI is a business intelligence tool released by Microsoft in 2015. Power BI can help your company turn data to insight in minutes. It does a great job of combining powerful user analytics and data visualisation capabilities with a highly intuitive UI making the learning curve remarkably short.
Power BI provides numerous integration with a suite of third-party of tools ranging from MailChimp, Salesforce and Redshift meaning you can run power queries aimed at multiple apps. Users can share their dashboards company-wide to consume on the web or mobile devices.
Customers have a choice between a limited free version or the professional version which is $9.99 per user per month. The free service offers 1(GB) of storage along with daily refresh cycles. The professional version offers 10(GB), faster data refresh cycles (hourly) and impressive collaboration features. It’s a strong competitor to Tableau and is one of the best BI tools on the market.